Best Online Digital Marketing Course in Bangladesh

Advanced SEO + Digital Marketing Course Content

Training Part – 1. SEO Basics That You Need to Know

• Introducing different search engines
• What are Search Engine Optimization and its importance
• How SEO works in Internet Marketing
• Why does my website need SEO
• Learning how Search Engine works
• Key Audiences for Your Site
• Perception of website Promotion method (SEO, SMM, PPC & Others).
• White Hat SEO Vs. Black Hat SEO
• Types of SEO and Learning of SEO Tools and Related Terms
• Domain Authority | Page Authority | Trust Flow | Citation flow
• Google sandbox effect and Recovering From Google’s Sandbox
• Bounce Rate
• Crawling and Indexing
• Link Juice and NoFollow Links | DoFollow Links
• Keyword Density and Keyword Stuffing
• Search Engine Marketing Strategy

Training Part – 2. Keyword Research & Competitor Analysis

• Brainstorm for building a list of Seed keywords
• How to Find a Profitable Niche for Amazon and AdSense
• Perfect Niche Research process
• How to Do Keyword Research in the Smart Way
• Using keyword and keyword phrase research tools.
• Smart Keyword Research with Keyword Planner, Longtail Pro, Keyword Revealer, KWfinder, Ahrefs, etc.
• How To Use Soovle for Keyword Research
• How to Do Keyword Research with UberSuggest
• How to Use Google Trends for Keyword analysis
• Using Discussion Forums to Identify Niche Markets
• Using Wikipedia for Keywords Research
• Simple But Effective Method to Find Long Tail Keywords
• Keyword Golden Ratio for Amazon Affiliate Websites
• Researching LSI keywords
• Finding Informative keywords / Product Keywords/ Review Keywords/ Buying Keywords
• Commercial Intent – A Crucial Factor for Keyword Research
• How to Determine Commercial Intent behind a Keyword
• SEO Competitive Analysis Simple & Effective Guide (Manually)
• Finalize Your Keyword Selection by Assessing the Competition
• Common Mistakes in Keyword Research
• How to Analyze Competitor’s On-Page SEO Factors
• How to Analyze Competitor Link Profile
• Detailed Site Analysis

Training Part – 3. Top On-Page Optimization Strategies to Skyrocket Your Ranking

• SEO-friendly website layout and design
• SEO Yoast Plugin Configuration Process
• Title optimization
• How to Write Title Tag For SEO
• Using Modifiers in the Title Tag to Rank long-tail Keywords
• How to Optimize Header Tags for Good SEO
• Using LSI Keywords in Your Content
• Using Multimedia for SEO
• Why You Must Use Long-Form Content for SEO
• How to Use Internal Linking Strategy to Get Ranking Boost
• Understanding Keyword Prominence
• Understanding Outbound Links
• Meta keyword
• Meta description
• How to Optimize Header Tags for Good SEO
• Canonicalization and the Canonical Tag
• Understanding Breadcrumbs
• SEO-friendly permalinks setup
• Image Files, Sizes & Tags optimization
• Page loading speed
• Understanding the Bounce Rate of a website
• How to Decrease the Bounce Rate
• Dwell Time: What You Need to Know About SEO
• Html status code error and redirection process
• Using Social Sharing Buttons for User Engagement

Training Part – 4. Beginner’s Guide to Google Search Console – Webmaster Tool

• How to Add a Web Property to a Google Search Console Account
• How to Add a New User to the Google Search Console Account
• Explaining Search Appearance on Google Search Console
• Understanding HTML Improvements Report on Search Console
• How to Use the Search Analytics Report in Google Search Console
• Presenting Links to Your Sites Report in Google Search Console
• Find the Index Status of Your website in Google Search Console
• Understanding the Crawl Errors report in Google Search Console
• Understanding Fetch as a Google tool in Google Search Console
• How to remove URLs from the google index
• Understanding the robots.txt Format
• XML sitemap creation
• Detecting Bad Backlinks and Removal Processes through the Webmaster
• Link Disavow with Ahrefs
• Google Analytics Setup and Website Traffic Monitoring
• Bing Webmaster verification

Training Part – 5. Content / Article Writing

• Content Writing Process
• SEO-friendly Content Writing Process
• Building stackable content
• Long content writing Tips
• Introducing Content Writing Tools
• Amazon Review Writing Process
• Content marketing roundup

Training Part – 6. Understanding the Concept of Off-Page SEO

(Killer Link Building & Traffic Generating Strategies for 2023)

• Understand Off-Page SEO
• What is Backlink/Link building
• Best Anchor Text Distribution for SEO
• The concept of Link Juice
• Blog Commenting
• How to Find Blogs for Commenting Using Google Alerts
• Using Google Alerts for Monitoring SEO Activities
• Forum Posting / Contextual link building
• How to Earn a Backlink from Wikipedia
• How to Get Backlinks from. Edu and .Gov Domains
• Using Quora to Drive Targeted Traffic to your website
• RSS submission
• Directory Submission/Social Bookmarking
• Guest Posting
• Web 2.0
• Understanding the Skyscraper Technique to Earn Quality Backlinks & Traffic
• Understanding Broken Link Building: White Hat SEO Technique
• How to Use Unlinked Brand Mentions for Link Acquisition
• How to Use Memes to Increase Your Website Traffic
• Proven Step-By-Step Blueprint for Developing Viral Infographics
• How to Reserve Your Brand on the Internet
• Using Rating & Review Sites to Boost Local Search Traffic
• How to Earn Backlinks Using Link Roundups
• Resources page link building
• Editorial Links
• How to Use Scoop for Content Curation
• Documents/PDF/Slide Sharing
• Private Blog Networking Process (PBN)
• 404/Broken Link Identify and Solve

Training Part – 7. Google Algorithm Updates

• The Panda Update
• The Penguin Update
• The Hummingbird Update
• Google Maccabees Update
• Google Mobile-Friendly Update
• Google Rank Brain algorithm
• Google’s Broad core algorithm update
• How to Avoid Link Spamming
• Factors Influencing Link Popularity

Training Part – 8. Measuring SEO ROI

• Does SEO Truly Deliver ROI?
• Measuring SEO Success
• Track your site’s search engine rankings.
• Understanding Google Ranking Factors
• Track the amount of traffic your site is receiving.
• Track the number of sales/conversions your site receives.
• Essential Site Metrics to Look at Regularly.
• Analyzing Your Website with the Screaming Frog SEO Spider
• How to Perform the SEO Audit

Training Part – 9. Digital Marketing Roadmap

• Using social media websites for reputation management
• Building a responsive audience in social media
• Facebook Marketing Strategy
• Facebook Paid Advertising Guideline
• Twitter Marketing Guideline
• Beginner’s Guide to Pinterest to Drive Niche-related Traffic.
• Joining Pinterest as a Business
• Introducing to Google My Business
• Creating marketing content for social media
• YouTube Video Marketing and monetizing
• Image Marketing through Image Sharing Site
• How to Use Tumblr to Drive Targeted Traffic & Backlinks
• How to Drive Traffic with Instagram
• How to Use Reddit to Drive Viral Traffic & Quality Backlinks to Your Website

Training Part – 10. Website Architecture for SEO

• What is Site Architecture?
• What is Search Engine Compatible Site Architecture?
• Benefits of Search Engine Compatible Site Architecture
• Elements of Site Architecture That Impact Search Ranking
• Understanding Domain and Hosting
• How to choose the right domain for your business
• How to select Short and Brandable Domains
• Install SSL Certificate
• Mistakes to Avoid When Selecting Your Domain Name

Training Part – 11. WordPress Necessary Training – Step-by-Step Guide for Beginners

• WordPress: What & Why
• WordPress for Beginners: Install & Setup
• Tour of the WordPress dashboard
• Permalink settings and how to use them for maximum SEO benefit.
• Creating Pages and Posts
• How to set up the Contact and About Page
• Publishing and scheduling posts
• Working with images
• How to Add Categories
• How to add a new menu tab on WordPress?
• Installing Free and Premium Themes
• Installing Free and Premium Plugins
• How to work with the visual composer in WordPress
• The complete Website Design process with Thrive Architect
• How to set up WordPress for either a blog or a static site
• Creating the front page
• Creating The Site Logo
• How to Add a Favicon to your Site
• WordPress Security
• How to Backup & Restore WordPress Sites
• Easy Ways to Speed Up WordPress
• Responsive Layouts

Training Part – 13. Outsourcing Marketplace guideline

• Upwork. Com/Fiverr
• Creating an Account
• Updating Upwork Profile (Different Category)
• Upwork Readiness Test
• Different Types of Tests
• Writing Effective Cover Letters on Upwork
• How to Bid an Hourly Price Project
• How to Bid on a Fixed-Price Project
• How to Use Upwork Team Software
• Adding portfolio projects to the Upwork profile
• How to communicate with clients
• How to make reports after finishing a project
• Secret tips for getting more jobs from a new Upwork account.
• rules and regulations

Training Part – 14. Payment Method Processing

• How to Apply Master Card (Payoneer)
• Getting Payoneer Card Safely
• How to Activate Your Master Card
• How to add a bank account in Upwork